INDA

THE Client:

Born from personal transformation, INDA Creations is a holistic company that focuses on the healing benefits of nature - plant medicine and everyday wellness. Founded by Rewolf Founder, Caroline, INDA elevates the wellness journey with healing tools and symbols of self-care, honoring Mother Earth while guiding modern seekers toward inner peace.

As an early adopter in the emerging cannabis space, Caroline created a holistic line of CBD products and designed a luxury cannabis accessory that created a new market category. In partnership with a family-owned farm in Vermont, Caroline infused over half of INDA’s offerings with natural herbs and flowers, weaving nature’s essence into every product.

THE ASK:

Identifying a gap in the market for functional, luxury cannabis accessories, Caroline set out to redefine and destigmatize the space.

At a time when cannabis was still largely positioned through either counterculture or commodity-driven lenses, she recognized an opportunity to help shape a new cultural narrative - one rooted in ritual, design, healing, and conscious living.

She designed the first-of-its-kind fashion-forward tool for discreet self-healing and on-the-go plant medicine consumption, the INDA Pipe Necklace.

More than a product, it became a symbol of a shifting cultural movement - helping normalize plant medicine within wellness, fashion, and self-care spaces long before it became mainstream. Caroline was also among the first independent brands to launch a CBD line, further solidifying her commitment to holistic wellness.

She set out to create an impactful brand that would change the lives of others through creating a story driven content that educated and inspired.

As a solopreneur, Caroline took her brand through the first of many future Rewolf journeys - building the company from concept to launch and developing the full ecosystem of story, product, community, and cultural relevance around it.

SERVICES PROVIDED:

• The Rewolf Journey including a brand launch

  • Market Research + Competitive Analysis

  • Brand Strategy and Identity

  • Creative Direction

  • Website Creation + Design

  • Social Media: Strategy, Launch, Management, Curation and Growth

  • Influencer Management

  • Multimedia Production (brand imagery and videos for website and social channels)

  • Press + PR

  • Brand Partnerships

  • Community Building + Experiential Activations

  • Culture + Category Creation

THE IMPACT:

Caroline positioned INDA as a company rooted in education, empowerment, and destigmatization - creating a deeply resonant brand that encouraged others to embrace plant medicine and integrate intentional wellness into everyday life.

As one of the early brands helping bridge cannabis into mainstream wellness culture, INDA played a meaningful role in shaping how plant medicine was seen, discussed, and experienced - particularly among women and conscious consumers.

She grew wholesale into 60+ domestic and international accounts and built an engaged Instagram audience of 10K+ followers organically through storytelling, partnerships, and community-building.

She was invited to build and produce several immersive pop-up activations across the country with Wanderlust Festival.

INDA also became a featured brand at the immersive Museum of Weed in Los Angeles, hosted by Weedmaps in collaboration with VICE Media.

Her work and company were featured in Coveteur, WWD, Self, High Times, Yoga Journal, Refinery29, BuzzFeed, and more.

What began as a personal healing journey evolved into a category-defining brand - one that helped shape the modern cannabis wellness movement and laid the foundation for Caroline’s work today through REWOLF, where she now helps founders build culturally resonant, story-driven brands with lasting impact.